Carnation Breakfast Essentials® offers a range of delicious and nutritious breakfast choices to support new, healthier habits, all week long. Carnation Breakfast Essentials® wanted to create a campaign around breakfast. Families nationwide were challenged to commit to a more nutritious breakfast every day for a week. After many brainstorms, strategy sessions and a final concept test, the 7-Day Breakfast Challenge was born.
OBJECTIVE: Encourage participation in the 7-Day Breakfast Challenge. ASSIGNMENT: Develop a promotional site to house 30 family fun breakfast activities.
Role: Associate Art Director
Contributors: Amber Szerpicki, Kevin Freidberg, Meghan Ekern